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Growing Minds is an educational publishing company that specialises in developing high quality information products for learners.
Formed in 1997 by Geoff Peterson, Growing Minds has produced a number of educational products for the New Zealand educational market including Math Maps, Smart Tables and StudyPass guides.
Working as a private tutor for several years, Geoff noticed that many students were not achieving their potential in assessments because they often forget course material that had been covered earlier in the year.
He also noticed many students could not distinguish between ‘must know’ information and ‘nice to know’ information and therefore did not give priority to the most important information when they were studying.
Because of this he wanted to develop a compact source of information that students could use as a revision tool throughout the year – helping them to recall work covered earlier in the year and to get clarity on what is most important to study in their course.
StudyPass range was the result of this endeavour. Applying concepts of Mind Mapping and Information Design principles the first StudyPass guide was released in October 1999.
Today the StudyPass range has grown to cover the most popular subjects studied in NCEA Levels 1, 2 and 3. Growing Minds has recently developed electronic products for NCEA Level 1 Mathematics and Science based on the StudyPass guides.
Growing Minds’ expertise lies in its ability to incorporate information design principles to its products. The result of this is high quality information products that directly meet the needs of the users.
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